So You Are On LinkedIn – Now What?
4 Week Webinar Series: Using LinkedIn to Build Your Warm Pipeline
Next Webinar starts: June 2015
Most advisors are on LinkedIn but have no idea what to do next. LinkedIn is a powerful tool for building and nurturing your pipeline, in addition to reinforcing existing client relationships. Join us for this 4 week webinar series that will have you using this effective business development tool in your practice immediately. The series will be capped at 6 people per webinar and includes unlimited e-mail so you’ll get the individual attention you need to get all of your questions answered.
Week 1:
- Polishing up your profile using the keywords that will improve your search engine results
- Profile optimization
- Understanding the Compliance rules of the game
- Posting, sharing and updating—what’s the difference?
- Getting Engaged: Your LinkedIn 10 Commandments
- Using LinkedIn to supplement and reinforce your offline marketing efforts
Week 2:
- Knowing the social signals you can use to nurture relationships and how to capitalize on them
- Additional tools you can use to build and nurture relationships
- Using the LinkedIn Relationship Tab as your built-in contact management system for working connections through your pipeline
- How to extend your reach beyond your immediate network
- Using LinkedIn’s most powerful tool, Advanced People Search to filter and build your pipeline
- Saving your searches
- Understanding the differences between a free account and a premium LinkedIn account
Week 3:
- Using groups to gather information about clients and prospects
- Choosing the right groups
- Leveraging LinkedIn groups to build your pipeline & establish yourself as the expert
- The Introduction—why it’s critical to your success and how to foster it online and take it offline
- Making the transition from online connection to offline meeting
- Your LinkedIn drip system
- Developing your first LinkedIn campaign
Week 4:
- Developing & Implementing your daily LinkedIn task list for maximum effectiveness
- Establishing workable LinkedIn time parameters
- Managing your LinkedIn campaigns
- Tracking the success of your LinkedIn campaigns
- Final tips
Cost: $199 Visa & MC accepted
AM & PM webinars are available.
Email to reserve your spot now! erin@executivetransformations.com