Affordable Video Solutions
The three biggest objections to video marketing that we hear most often are: advisors don’t know where to start, they don’t have time for video and it’s too expensive. With the quality of smartphone cameras now rivaling large, expensive video cameras, quality is no longer a function of cost.
The skill, experience and talent of the videographer involved in your project is a far better indicator of quality than technology or budget. With remote recording, you have access to high quality video production and in some cases, even superior quality in less time and at a fraction of the cost.
We handle all technical and creative considerations for you. We provide you with a script and direct you through the entire production. All you have to do is present your topic and everything else is handled for you.
All video production is handled through our subsidiary company, Violet Flame Productions. We specialize in creating legacy videos for clients as part of a more holistic approach to estate planning. While traditional estate planning can be effective in helping clients pass their wealth onto the next generation, a legacy video is a methodology for sharing their personal history and philosophies. A quality video can capture a client’s life story – their beliefs, experiences, lessons and the essence of who they are. In addition to legacy videos, we create promo and branding videos that inspire positive action by seamlessly moving clients and prospects through each phase of your sales funnel.
Our Process
1.
Video Intake Zoom Call
If we're doing a Legacy Video, this call is a meet-and-greet designed to help our clients get to know us and feel at ease. We walk them through the process and discuss what's most important to them and we outline the questions we'll be asking in their video shoot.
If we're doing a promo video, in this call, we discuss the story you want to tell in your video, the emotions you wish to tap into, your objectives for the video and most importantly, your Call To Action. We also run through branding, graphics, music and provide you with a list of the branding files we'll need you to provide to us.
2.
Remote Equipment Call
After your video intake call, we send you a remote equipment kit. We schedule a Zoom call with you to familiarize you with the equipment you'll be using in your remote video shoot. We walk you through unpacking and setup, as well as, answer all your questions and address any concerns you may have.
3.
Practice Shoot
A practice shoot is scheduled to test the remote equipment and your wi-fi connection. We help you design your background set and do a practice shoot - we test lighting options, sound and run-through your script when applicable. Our public speaking coach is also on hand to help ensure you look your best on the day of your video shoot. We outline the process we'll follow on the day of your shoot so you know exactly what to expect.
4.
Video Shoot
On the day of your video shoot, we direct you through every step of the process and put your mind at ease. We realize not everyone is comfortable in front of a camera, so we do everything possible to ensure that you feel comfortable and enjoy the process.
5.
Editing Process
Once your video shoot is complete, your video will go through the editing process where music, graphics and your branding is added. Your video will go through a final edit with us before presenting it to you.
6.
Final Edit
If after viewing your video, you’d like any minor changes made, we offer one round of client edits.
We believe you must touch hearts to inspire action in your videos. Whether you want to offer Legacy Videos to your clients as a more holistic approach to your estate planning services, or you want to take your video marketing to the next level, we offer professional video solutions at an affordable cost. Every video tells a story – we’d be honored to tell yours.